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Why Video is Essential for Real Estate in 2025: 5 Reasons You Can’t Ignore

Writer's picture: Brandon MonzykBrandon Monzyk

In today's digital-driven market, real estate video marketing is one of the most powerful tools agents can use to elevate their listings, generate more leads, and close deals faster. Yet, many agents still overlook the power of video. If you’re not using video yet, 2025 is the year to start.

Here are five reasons why video is a must-have in your real estate marketing strategy:

1. Enhanced Listing Engagement

📌 403% More Inquiries

Buyers are significantly more engaged with video listings. In fact, listings with videos receive 403% more inquiries than those without. Video helps potential buyers visualize the space, making them more likely to reach out.

2. Faster Sales

📌 Homes Sell 31% Faster

Time is money in real estate. Homes that feature video tours sell up to 31% faster than those without. High-quality video walk-throughs give buyers a deeper understanding of the home, leading to quicker decisions.

3. Homeowners Want Video

📌 73% of Sellers Prefer Agents Who Use Video

Want to win more listings? 73% of homeowners prefer working with agents who use video marketing for their property. Sellers know video attracts more attention, which means more offers.

4. Better Message Retention

📌 95% of People Retain Video Content

Video is more memorable than text. Studies show that viewers retain 95% of a message when they watch it in video format, compared to just 10% when reading text. That means your marketing sticks with potential buyers longer.

5. Bigger Social Media Reach

📌 Videos Get 12x More Shares

If you’re marketing on social media (and you should be), video is a game-changer. Social media videos generate 12 times more shares than text and image posts combined, helping your listings get seen by more buyers.

How Square One Creatives Can Help

At Square One Creatives, we specialize in making real estate video marketing easy and effective for agents like you. Whether you need high-quality listing videos, cinematic walk-throughs, or engaging social media content, we’ve got you covered.

📩 Ready to elevate your real estate marketing? Contact Square One Creatives today and let’s make your listings stand out!




 
 
 
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